Latest SingTel, M1 and StarHub iPhone plan
Posted by: iPhoneFan / Category: Buy & sell iPhone, iPhone NewsIn my earlier post, I said that M1 has more competitive iPhone plans compared to SingTel. Later, SingTel has upsized their iFlexi plans to include 12GB of free data bundle (instead of the original 500MB) and capped it at $30 per month for excess data usage. Furthermore, they reduced the iPhone price to match M1′s iPhone price in various plans. That makes SingTel’s iPhone plan more attractive than M1. Subsequently, M1 followed up with data bundle to 12GB and price cap at $30 to match SingTel. StarHub has also adjusted its SmartSurf plan to match both SingTel and M1 although its iPhone price is still slightly more expensive.
For the past one year, data usage was a cash cow for SingTel being the exclusive iPhone distributor. Many of my friends had unexpected surprise when they received their phone bill after they bought the iPhone. Now with M1 and StarHub offering iPhone, SingTel has no choice but to offer more competitive data usage bundle. I think the iPhone price war has more and less settled. The Red, Orange and Green will not cut the price further until it hits their bottom line. I believe in the coming months, we will see them introducing more iPhone applications to keep and attract more customer.
(After post edit: I realised that the sequence of events happened between the Red Orange and Green in my post above may be wrong. Anyway, all the three are offering 12GB of data bundle and price cap of $30 per month now)
